Media Buyer

Nicosia, Cyprus


marketing / IT

Media Buyer

Nicosia, Cyprus

Our client is a leading provider of internet advertising, specializing in mobile and desktop application distribution and monetization. As a rapidly growing business, we are looking to fill a Media Buyer role in the office in Nicosia, Cyprus. As part of the team in Nicosia, you will join an expanding group of enthusiastic and intelligent professionals who are passionate about the work they do and the people that they work with. This role reports to the Director of Accounting and Operations and requires a high level of collaboration between cross-functional and geographically diverse teams.

Job Description

The SEM Specialist’s main goal is to grow app installs through keyword-based advertising on Google AdWords, Bing Ads, and/or other networks as necessary.

  • Campaign Management: Develop, deploy, and optimize search campaigns which drive traffic to our proprietary application portals.
  • Research & Analysis: Conduct market/competitor research to be leveraged in the execution of campaigns; Analyze conversion data, identify trends, and optimize campaigns to meet agreed upon CPA targets and ROI goals.
  • Testing: Aggressively A/B test ad copy to maximize CTR.
  • Business Development: Independently identify and present new campaign opportunities to appropriate stakeholders.

 Candidate Profile

  • 3-5 years digital media buying experience
  • Expert-level understanding of Google AdWords
  • Strong knowledge of Bing Ads preferred
  • Experience managing high budget and high volume campaigns
  • Basic familiarity with Excel
  • Basic HTML knowledge is a plus
  • Communication (written & oral): Must have strong interpersonal skills and the ability to establish, develop, and maintain business relationships. Must also have excellent presentation and negotiation skills.
  • Proven Track Record: Have a successful work history of meeting deadlines and commitments.
  • Adaptability: Capable of adjusting to quickly shifting priorities.
  • Resourceful: Looks for ways to achieve goals utilizing available resources.
  • Industry Knowledge: Have a solid understanding of how online display and search advertising works.
  • Team Player: Demonstrates a strong ability to support department staff members and managers, and establish collaborative relationships with peers.
  • Desire to Win: Willingness to go above and beyond specific requirements and desire to exceed expectations.

 


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