Head of Acquisition Marketing

Malta


marketing / sales

Head of Acquisition Marketing

Malta

 

Exciting opportunity to move to Malta and grow your career in Digital Marketing to the next level in a vibrant industry, a senior level position for a seasoned Marketing leader with ample experience and an appetite for a fresh challenge.

Job description:

  • Create and drive the company growth plan through focused, data-driven, and ROI based user acquisition strategies
  • Responsible for building and maintaining a strong relationship with relevant affiliate partners, advertising networks and publishers
  • Manage acquisition marketing budgets across products and generate performance reports of defined key metrics across channels
  • Develop acquisition marketing programs to drive new customer base and build strong loyalty among users since the start
  • Manage creative marketing processes from idea creation to delivery for casino, sports and poker alike
  • Manage brand as part of expansion strategy and improve brand awareness globally
  • Manage business analytics to track and analyze data and conduct testing of new user acquisition channels
  • Lead and strengthen a team of acquisition specialists


Candidate Profile

  • Expert in performance marketing
  • Very analytical and number driven
  • A great understanding of mobile channels and social media as acquisition drivers next to others
  • Knowledge of iGaming affiliate business
  • B2C digital marketer
  • iGaming background is a bonus
  • An entrepreneur at heart
  • Self-motivated and resourceful
  • Excellent written and verbal English communication skills
  • 8+ years of working experience in digital marketing with at least five years in performance marketing

Apply for this position